Dunkin' franchise cost: investment, fees and the SBA default rate
Items 5, 6 and 7 · Dunkin' FDD 2026 · Updated 2026
A Dunkin' franchise costs $532,400–$1,832,500 in total initial investment, according to Item 7 of the brand's FDD (2026); the ongoing royalty is 5.9% of sales, plus 5% of sales to the advertising fund (Item 6). Dunkin' also charges a Loyalty Program Contribution Payment of 1.4% of Loyalty Program Sales (in-store sales to loyalty members) for 2025 through 2026. On the lending side, Dunkin' franchisees defaulted on 1.4% of SBA 7(a) loans approved FY2010–FY2019 (3 of 213), and the average SBA loan to a Dunkin' franchisee in that cohort was $628,520.
| Total initial investment (Item 7) | $532,400–$1,832,500 |
|---|---|
| Royalty (Item 6) | 5.9% of sales |
| Advertising fund (Item 6) | 5% of sales |
| Fee notes (Item 6) | Dunkin' also charges a Loyalty Program Contribution Payment of 1.4% of Loyalty Program Sales (in-store sales to loyalty members) for 2025 through 2026. |
| SBA 7(a) default rate, FY2010–FY2019 | 1.4% |
| Average SBA loan, 2010s cohort | $628,520 |
| Average SBA loan since 2020 | $1,068,845 |
| Industry | Limited-Service Restaurants |
How much does it cost to open a Dunkin' franchise?
Item 7 of the FDD estimates the total initial investment at $532,400–$1,832,500. It is the franchisor's own estimate of what a new franchisee spends to open one unit, typically the franchise fee, equipment, premises or vehicle costs, opening inventory and an initial working-capital reserve. The low and high ends usually reflect different unit sizes, leasing versus buying, and local costs. Range is for a freestanding Dunkin' restaurant, the first of four formats in Item 7; shopping center, gas/convenience and non-traditional restaurants have separate estimates.
What does the SBA data add?
The federal loan record adds what the FDD cannot: Dunkin' franchisees defaulted on 1.4% of SBA 7(a) loans approved FY2010–FY2019 (3 of 213 resolved loans), against the Limited-Service Restaurants industry average of 10.3%, according to U.S. Small Business Administration data with statuses as of June 30, 2026. Since 2020 they have taken 84 new SBA loans, of which 1 have already charged off.
Set the investment range against the loans: an average SBA loan of $628,520 against the $532,400–$1,832,500 investment range says roughly how much of a typical Dunkin' opening was debt-financed in the 2010s. The brand page has the year-by-year record and the industry comparison.
What would Dunkin''s royalty and ad fund cost at your sales level?
From Item 6: royalty 5.9% of sales, advertising fund 5%. Royalty and ad fund only · illustration. Other Item 6 fees, fixed or percentage, are not included.
| Annual sales | Royalty | Ad fund | Royalty + ad fund |
|---|---|---|---|
| $250,000 | $14,750 | $12,500 | $27,250 |
| $500,000 | $29,500 | $25,000 | $54,500 |
| $1,000,000 | $59,000 | $50,000 | $109,000 |
| $2,000,000 | $118,000 | $100,000 | $218,000 |
Most SBA default figures published online use loans approved since 2020 — loans that have had six years or less to fail — so those rates are floors, not outcomes. Every rate on this site is computed from the matured FY2010–FY2019 cohort: loans that have been paid in full or charged off, so the result is settled. Loans approved since 2020 are shown as counts so early charge-offs are visible without being mistaken for a rate.
Frequently asked
How much does a Dunkin' franchise cost?
A Dunkin' franchise costs $532,400–$1,832,500 in total initial investment, according to Item 7 of the brand's FDD (2026); the ongoing royalty is 5.9% of sales, plus 5% of sales to the advertising fund (Item 6). Dunkin' also charges a Loyalty Program Contribution Payment of 1.4% of Loyalty Program Sales (in-store sales to loyalty members) for 2025 through 2026. On the lending side, Dunkin' franchisees defaulted on 1.4% of SBA 7(a) loans approved FY2010–FY2019 (3 of 213), and the average SBA loan to a Dunkin' franchisee in that cohort was $628,520.
What is the Dunkin' franchise fee?
Dunkin''s FDD Item 5 fee is not in this dataset; the total initial investment (Item 7) is $532,400–$1,832,500.
What royalty does Dunkin' charge?
5.9% of sales, plus 5% of sales to the advertising fund, per Item 6. Dunkin' also charges a Loyalty Program Contribution Payment of 1.4% of Loyalty Program Sales (in-store sales to loyalty members) for 2025 through 2026.
What is Dunkin''s SBA loan default rate?
1.4%: 3 of 213 SBA 7(a) loans approved FY2010–FY2019 to Dunkin' franchisees were charged off.
Source
Sources: Dunkin' Franchise Disclosure Document (2026, Minnesota CARDS file 35678-202603-13); U.S. Small Business Administration, 7(a) loan program charge-off data, FY2010–FY2019. Franchise data is matched on the SBA's franchise code / brand name. "Failure rate" here means the share of approved loans (resolved: paid in full or charged off) that were charged off; it is not a measure of unit closures. Last updated September 30, 2026.
Cite this page
Franchise Failure Rates (2026). Dunkin' franchise cost, Items 5–7, and SBA 7(a) default rate. From the Dunkin' FDD and U.S. SBA FOIA data, loan statuses as of June 30, 2026.
https://franchisefailurerates.com/franchise/dunkin/cost/ · Data & methodology